The Club - Vol.4 - Magazine - Page 7
Our new identity
Our club stripes - those tangible and intangible layers that
make up the foundation of our identity. The four words we
see ourselves through those layers are heritage, belonging,
devotion and bounce. Heritage is the pride coming through
the generations. Belonging is the warm sense that is
passed down like an unbroken chain from generation to
generation that our Albion isn’t just a club, it’s a family
where everyone is welcome. Devotion is something far
deeper than a liking for football. It’s a loyalty to the team
no matter what. It’s etching the club onto your skin in ink.
Bounce is the resilience and energy that keep us going and
always be ready for the next challenge no matter where it
comes from.
Our vision
Aspire to success on the pitch while honouring our
rich history and traditions; Contributing positively to
our community, valuing the e昀昀orts of our hardworking
employees and recognising the loyalty of our dedicated
fans.
GRADY
DIANGANA
Our value
We believe these are the keys that form our values:
Welcoming to all
Bold enough to be di昀昀erent
Ambitious in our aspirations
Fans needs are our focus
Community-minded
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Bonded by Belief mean to the club, the fans
and the partners
To the club , Bonded By Belief is about a sense of belonging
for sta昀昀 and a drive for future success on and o昀昀 the pitch.
To the fans , Bonded By Belief is about devotion to the club
built on traditions and a shared belief in what’s right and
what’s possible.
To the partners, Bonded By Belief is about forming a
partnership that is as much about aligning values as it is
commercial opportunity.
5
ON
